Brainstorming and collecting dance studio name ideas is often one of the first steps in creating your brand.
The right dance studio name can communicate what services you offer and how you offer them. It can also set expectations for clients and help guide your staff in day-to-day operations. Ultimately, your name is a key part of how you operate as a business.
But some names can do more.
Did you know that a strategic name can help your studio gain new customers?
It’s true.
As dance studio software providers, we’re interested in complete studio optimization. So, in this article, we’ll provide 23 dance school name ideas and show you five strategies to help you craft your name.
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The best dance studio names will market themselves
First, let’s start with an easy tip: don’t try to reinvent the wheel with your studio or dance school name.
Today, businesses with obscure names like Google, Vimeo, Etsy, Zoom, and Hulu are synonymous with success but getting too creative with your studio name may just confuse your target market.
Instead, your studio name should clearly communicate what your business does to prospective clients and to search engines. That’s because an easily understandable business name can help market your business for you.
Coming up with strategic dance studio name ideas
There are at least five key factors to consider when coming up with strategic dance studio name ideas. Those factors include your location, specialization, age of your target audience, skill level of your target audience, and brand.
1) Consider Including your Location when Naming Your Dance Studio
If you can include your location in your dance studio name, you’ll likely have an advantage in search engines today.
Obviously, there are numerous factors that contribute to ranking well in search engines like Google. But, including your location in your dance studio name can give you an easy leg up on competitors.
Here’s why: when a user completes a search such as “dance studios in [your town’s name],” search engines need to quickly provide the user with a list of dance studios in your town.
By including your location in your dance studio name, you are clearly communicating to search engines that your business is a dance studio located in your specific town.
This increases the chances that search engines like Google will see your site as a hub for local dance services. As a result, Google can more easily send you local users that search for dance services.
That’s worth repeating one more time.
If your studio name clearly communicates that you provide dance services in your area, Google can more easily send you people searching for dance services nearby.
Better yet, when your dance studio name includes your location, you can organically accumulate backlinks with strategic keywords.
Why does this matter?
Search engines pay attention to the words that people use in their links. So, if someone links to your site using the words “checkout Jane’s Dance Studio in Townsville,” search engines will understand that your site is likely a dance studio in Townsville. This helps Google gather more evidence to suggest that your studio is a good destination for anyone searching for dance services nearby.
On the other hand, if your dance studio name was “Jane’s Studio,” Google would be stuck guessing about your business. Is it an art studio? A yoga studio? A studio apartment for rent?
It’s clear that a more descriptive dance studio name can help specify what you do.
Note on backlinks: Never pay for backlink building services. This is a black hat SEO tactic that can result in Google removing your business from their rankings which can be detrimental to a studio’s livelihood. So, always steer clear of any artificial link building. Instead, allow backlinks to build up organically as other local businesses, blogs and news sources gradually link to your site.
2) Naming your dance studio after your specialization
When you brainstorm your dance studio name ideas, consider including your specialization. Don’t get stuck trying to please everyone in your area. Instead, lean into your strengths.
If your studio offers a few different types of dance but your primary offering is Hip-hop, consider including it in your name. Some examples ideas include:
- From The Top Townsville Hip Hop & Dance
- East Townsville Battle & Dance
- Townsville Cypher & Dance
If your dance studio is located in a small town, it may not be necessary to include a specialization in your name because competition is likely low.
However, in an urban center where competition is high, your specialization can help you stand out. More importantly, it can help Google send you the exact clients you want.
3) Dance school name ideas for different ages
Another good strategy to help your studio stand out in a competitive market is to include your target age group in your name.
This can work if you specialize in teaching a specific age group or, if an overwhelming majority of your revenue comes from one age group.
For example, if most of your dance school revenue comes from junior aged ballet dancers you may want to include that age group in your name. If you’re located in Townsville for example, you could name your studio “Townsville Junior Ballet Studio.”
In this example, the suggested studio name can help gain traffic from “Junior Ballet” searches in Townsville.
Of course, if you use this strategy your studio can still offer ballet classes to other age groups. It may just produce the greatest financial benefit for you to specifically target junior ballet dancers.
This type of name can simply help you get more prospects in the door, it doesn’t have to explain everything you do.
4) Naming your dance studio based on skill level
Another way for you to come up with dance studio name ideas is to consider the skill level you’d like to serve.
For a long-tenured professional dancer who teaches elite level dance, it makes sense to include words that indicate that skill level in your name.
For example, an elite level dance school in Townsville may want to consider names like:
- Townsville Premier Dance Studio
- Townsville Elite Dance
- World-Class Dance Townsville
Naming your dance studio in this way can really help set expectations for prospective customers.
Those dancers that are looking for low-commitment recreational level dance can see that this studio might not match what they’re seeking.
Although it might seem counter intuitive to prevent some dancers from contacting your studio, setting proper expectations can save you time and prevent potential customer service complaints.
5) Consider your existing brand when naming your dance studio
Similar to the above example, it’s important to consider any existing brand when brainstorming your dance studio name ideas. Take stock of the type of team you have available and ensure that their instruction style works with your studio name.
For example, if you’ve already assembled a team that’s ready to offer playful and fun dance lessons, it likely won’t make sense to come up with a studio name that suggests otherwise.
Creating a name that isn’t reflected by your staff could result in misaligned expectations and customer complaints. A neutral brand name, or one that aligns with your service delivery can help you steer clear of these issues.
A complete list of 23 strategic dance studio name ideas
We’ve mentioned several dance studio name ideas throughout this article. But, to keep things simple we’ll list our 23 strategic dance studio name ideas all in one place, below. For clarity, we’ve used the placeholder name “Townsville” where your city or town would typically be:
1) Tip Top Ballet in Townsville
2) Townsville Ballet Barre
3) Townsville Dance and Delight
4) 8-count Dance in Townsville
5) Townsville Dance Dreams
6) World-Class Dance Townsville
7) From The Top Townsville Hip Hop & Dance
8) Townsville Tutus and Dance Shoes
9) Townsville Battle & Dance
10) Townsville Cypher & Dance
11) Townsville Dainty Dance
12) Elite Dance in Townsville
13) Your Dance Studio in Townsville
14) Jump & Jive Dance Studio Townsville
15) Downtown Dance in Townsville
16) Waltzing in Townsville
17) The Waltz Studio in Townsville
18) Townsville Breakdance & Bass
19) Townsville Dance and Dazzle
20) Townsville Premier Dance Studio
21) Townsville Toddle and Dance
22) Express Dance in Townsville
23) Dancing Hearts Townsville
Of course, running a successful dance studio requires more than just a great name. Get Uplifter’s free studio management software to ensure your dance studio is ready to offer fast and easy online registration, take online payments, collect digital signatures on health and safety waivers and more.
Still looking for more dance studio name ideas? Try a dance studio name generator. If you’re still stuck, create a shortlist of names you like and ask your target market.
Go to a dance event near you or connect with dancers online and ask which of your shortlisted names they like best. You may only need to ask a half-dozen dancers before a clear winner stands out. Or, at the very least, hearing people’s feedback may show you which name you truly gravitate towards.
Our strategic dance studio name ideas all take into account the importance of ranking well in search engines. But there are a lot of other ranking factors that determine how easily your business will be found in Google. If you’re interested in a more in-depth look, see our article about boosting your local SEO.
